kurplunk's blog

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan.

The motor oil company is out with a new ad in its "Joyride" series from J. Walter Thompson Atlanta and Lemonade Films. A masked man in military garb airlifts into a desolate landscape in Baja California. He pulls open a trap door, hidden underneath the sand, to a secret testing facility. He climbs into a yellow SUV and takes off on a rampage through the dunes and over rock piles in the beating sun. The engine screams, and the speedometer quickly maxes out. Still, the car doesn't overheat.

CREDITS: Pennzoils Jeep from Adweek




BEHIND THE SCENES:





JEEPINEERS Jeep 4x4 Club for Simcoe County Barrie Orillia Collingwood and Midland. Jeep Every Damn Day. JEEPINEERS Jeep 4x4 Club for Simcoe County Barrie Orillia Collingwood and Midland. Jeep Every Damn Day.