kurplunk's blog

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan.

The motor oil company is out with a new ad in its "Joyride" series from J. Walter Thompson Atlanta and Lemonade Films. A masked man in military garb airlifts into a desolate landscape in Baja California. He pulls open a trap door, hidden underneath the sand, to a secret testing facility. He climbs into a yellow SUV and takes off on a rampage through the dunes and over rock piles in the beating sun. The engine screams, and the speedometer quickly maxes out. Still, the car doesn't overheat.

CREDITS: Pennzoils Jeep from Adweek

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